Tourism & Product Design

Client
Regional Tourism Organisations, Local Councils & Visitor Centres
Services
Print
,
Year
2020 -2026

Challenge

Regional tourism organisations required a cohesive range of promotional merchandise that reflected the identity of each destination while appealing to visitors. Designs needed to translate consistently across a variety of products, balancing strong visual appeal with practical production requirements.

Solution

I developed merchandise collections that extended each destination's brand across souvenirs and promotional products, creating cohesive designs that could be applied to apparel, drinkware, postcards and retail items. Each design was tailored to the product while maintaining a consistent visual identity that reinforced the destination's character.

My Role

  • Merchandise design
  • Product graphics
  • Apparel graphics
  • Print design
  • Brand implementation
  • Production artwork

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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