Product Publications & Marketing Collateral

Client
Titan DMS
Services
Digital
,
Print
,
Publications
,
Year
2024 - PRESENT

Challenge

Develop a suite of product marketing collateral that clearly communicated complex software solutions to automotive dealerships. Each piece needed to balance technical information with engaging visual storytelling while remaining consistent with the Titan DMS brand across print and digital formats.

Solution

Created a cohesive collection of brochures, product leaflets and supporting sales material designed to simplify complex product information. Through strong information hierarchy, consistent typography and purposeful layouts, each publication helps guide readers from high-level benefits through to detailed features, making technical content easier to understand and more engaging to explore.

My Role

  • Publication design
  • Brochure and marketing collateral design
  • Information hierarchy and page layout
  • Typography
  • Image selection and retouching
  • Iconography
  • Brand implementation across a suite of marketing collateral

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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