Outdoor Advertising & Signage

Client
Burke Shire Council, Bouila Shire Council, Barcaldine Shire Council, Bulloo Shire Council
Services
Print
,
Year
2023 - 2026

Challenge

Outdoor advertising needs to communicate quickly, often to audiences viewing it from a distance or while moving. Across tourism, council and regional campaigns, each design needed to balance strong visual impact with clear hierarchy, legibility and practical production requirements.

Solution

I created a range of large-format designs including billboards, street banners, wayfinding signage and promotional displays. Each piece was developed to suit its physical environment, using bold messaging, clear typography and distinctive imagery to capture attention and communicate effectively at scale.

My Role

  • Concept development
  • Wayfinding and signage
  • Large-format artwork
  • Print-ready production
  • Client and supplier liaison

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Bulloo Shire Council street banners
Burke Shire Council street banners
Barcaldine Shire Council Sculpture Trail billboard
Barcaldine Shire Council Shearers Strike billboard
Hungerford Information Sign
No items found.
View all work