Disconnect to Reconnect

Client
Academic Concept Project · Communication Design Strategy - Swinburne University of Technology
Services
Digital
,
Print
,
Campaign
,
Year
2022

Challenge

Young Australians are spending increasing amounts of time on digital devices, contributing to reduced physical activity, social disconnection and declining wellbeing. The challenge was to develop a campaign that encouraged behavioural change through clear, relatable communication across multiple touchpoints.

Solution

I developed Disconnect to Reconnect, an integrated communication campaign that reframed screen time as a public health issue. The campaign combined bold visual messaging with print, outdoor advertising and supporting collateral to engage teenagers and their families through consistent, accessible communication.

My Role

  • Communication strategy
  • Campaign concept development
  • Illustration
  • Brand identity
  • Behaviour change campaign
  • Publication design
  • Outdoor advertising
  • Print collateral
  • Art direction

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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